CREATIVE Intelligence

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In today’s world, as a person, in family, in business, in society there are challenges like never before. Globalization, increasing competition, introduction of new technologies, etc make life complex. In this scenario, creativity and innovation is the key to success and excellence.

Now what is creativity ?

Primarily creativity can be termed as thinking in a new way. Some experts call this”out of the box thinking". It involves imagination and visualization. Talent and creativity though inter related are separate entities. Creativity can be cultivated where as talent can only be nourished. Innovation is applying a different and new thinking in a different way. Innovation is a practical application of creativity. It requires skill. Creative ideas are often generated when one discards preconceived assumptions and attempts a new approach or method that might seem unthinkable to others.

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